Archive for the ‘strategy’ Category

Three words for 2011

Thursday, January 6th, 2011
Chris Brogan, co-author of Trust Agents
Image by danieljohnsonjr via Flickr

The beginning of a new year is a time to set goals, resolutions, and so forth. Most new year’s resolutions are broken by the middle of January, and the R-word, as it’s become known, has a bad taste in people’s mouths. Whatever the case, flipping the calendar is a great opportunity to try new things and re-invent oneself. (more…)

An approach to event marketing

Wednesday, October 6th, 2010

Geez. It’s October already.

For three years now, I’ve been organizing events for the in-person social networking community I founded called New Media Cincinnati. We actually have the October event coming up this weekend.

My approach in getting the word out about these events has changed over time, from sending multiple direct messages to followers, to using Facebook as the medium to plan and organize the events.  For awhile we even had a wiki set up. I thought I’d share some of  my current approach to getting the word out.

An approach to event marketing

In 2008, I began using Eventbrite to organize, plan, and run the monthly events, which have become known as New Media Cincinnati Second Saturdays (mostly because people always wondered when we met). I’ve enjoyed using Eventbrite, and I’m not ashamed to recommend them (and for you to use my affiliate link!). (more…)

5 Ways to Blog for Personal Achievement

Thursday, March 4th, 2010
.Visionary.
Image by .krish.Tipirneni. via Flickr

Note: I was recently asked to write a guest article for the Career Achievement Network, since they were about to open up their blogging and forums to every member.  I’m crossposting the article here as well, since from time to time I get questions about starting up a personal blog.

5 Ways to Blog for Personal Achievement

“Champion the right to be yourself. Dare to be different and to set your own pattern: Live your own life, and follow your own star.”– Lin Yutang

We’re drawn toward authenticity. Being yourself and communicating who you are effectively remains one of the main qualities of successful people. Online, one of the best and most effective ways to do this is through maintaining a blog.

If you’ve ever wondered what you might say, here are five examples to get you started: (more…)

Social media douchebaggery

Tuesday, February 23rd, 2010
Megaphones
Image by djfoobarmatt via Flickr

If you’re a douchebag in real life, guess what? You’re an even bigger douchebag online because social media amplifies who you are.

You could be a real, genuine human being making an effort to be useful to others.

Or you could be an anonymous troll whose only purpose appears to suck air and tear others down.

Same is true from a business perspective. A lot of businesses are not ready for what social media can do because at their core, they are not ready for what social media will do.

As you think about how you might use social media, don’t forget your people skills.  Dale Carnegie was one of the best social networkers, even though he was around long before the internet. If you haven’t read How To Win Friends and Influence People lately (or ever), it might be time to pick it up. Use my affiliate link if you’d like or get it somewhere else.

inspired from my morning uncaffeinated buzz

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Uncaffeinated buzz and fresh perspectives

Thursday, February 18th, 2010
A photo of a cup of coffee.
Image via Wikipedia

Much of what happens in the new media space is highly experimental; especially when new tools are released. Google Buzz came out last week, and we talked about it at last weekend’s New Media Cincinnati Second Saturday. There are a lot of things that need to be worked through, and there are certainly some promising things for it. (more…)

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