strategy
5 Ways to Blog for Personal Achievement
Image by .krish.Tipirneni. via Flickr
Note: I was recently asked to write a guest article for the Career Achievement Network, since they were about to open up their blogging and forums to every member. I’m crossposting the article here as well, since from time to time I get questions about starting up a personal blog.
5 Ways [...]
Social media douchebaggery
Image by djfoobarmatt via Flickr
If you’re a douchebag in real life, guess what? You’re an even bigger douchebag online because social media amplifies who you are.
You could be a real, genuine human being making an effort to be useful to others.
Or you could be an anonymous troll whose only purpose appears to suck air and [...]
Uncaffeinated buzz and fresh perspectives
Image via Wikipedia
Much of what happens in the new media space is highly experimental; especially when new tools are released. Google Buzz came out last week, and we talked about it at last weekend’s New Media Cincinnati Second Saturday. There are a lot of things that need to be worked through, and there are certainly [...]
Strategies for managing your online presence
I’ve been a part of an interesting discussion on Facebook recently about where to draw the line between personal and business use of social media, and it prompted me to share these thoughts about strategies for managing an online presence.
Ten Reasons Why You Should Unfollow Me
Image by johnscotthaydon via Flickr
Welcome to another post describing how I use social media. In this case, it’s Twitter (again).
Any social networking tool you use should serve a purpose. You need to make it useful to you. I’ve found myself re-evaluating how I’ve used Twitter over the past three or so years and have made [...]
Basic ROI of Social Media
For the longest time, people keep asking about the ROI (Return on Investment) of social media. I remember in a Community Chat on Friendfeed a few months ago, Olivier Blanchard mentioned he needed to put together a Basics of Social Media ROI presentation to share. While browsing the Marketing Over Coffee website, I noticed [...]
Identifying promotional opportunities with Twitter Search analysis
My friend and independent musician Drew LaPlante likes to use the phrase, “It’s a beautiful thing.” I could say that about Twitter and Twitter search.
Using Twitter Search to track trends
One way I use Twitter is to track the presence of certain phrases over time. I subscribe to the RSS feeds for searches in Google Reader [...]
Make the most of your Follow Friday on Twitter
Every Friday since January 2009 on Twitter, folks are participating in something called Follow Friday. People recommend others to follow among their circle to help expand it. Many folks pick their usual group of friends to recommend, and that’s fine. Everyone’s use of social media will be different, and that’s okay.
Here are [...]
