Daniel Johnson, Jr.

Image by leslie feinberg via Flickr

Last year I worked for a payroll software solutions company, primarily on their integration between their flagship product, which is based on Microsoft Dynamics GP, and Microsoft Dynamics CRM.  I enjoyed the experience immensely because it gave me a “behind the scenes” look at how businesses in the Professional Employer Organization (PEO) industry can create and manage customer interactions.

Of course I came from years of experience with social technologies and community management, and I was intrigued at the potential to bring some of that into my work. In my learning, the question of ROI would often come up as businesses and organizations were considering entering the social media space.

“Rushing into social computing initiatives without clearly defined benefits for both the company and the customer will be the biggest cause of failure.” — Gartner.com

What I love about CRM is (more…)

Let me say this up front – well, reiterate something I’ve said a number of times before:

Your use of social media will vary… and that’s okay. Everyone has his or her own level of comfortability with interacting online and how they approach making connections.  In this post, I’ll share my current approach, with respect to LinkedIn, Facebook, and Twitter. (more…)

Behold the power of Twitter.

I’ve been going to a book networking group for job seekers at the Barnes & Noble in West Chester for a few months now. Monte Washburn, who works at the bookstore, holds a discussion about books and how they can help job seekers. This week, based on my recommendation, we discussed Mitch Joel‘s new book Six Pixels of Separation (affiliate link).

Monday afternoon Twitter: (more…)

We like it and we say so

If you’re active on Facebook, you probably have noticed that when you or others post something, other people can “like” what you’ve posted, and Facebook gives it a “thumbs up”. It keeps track of how many “likes” a post gets, and you’ll typically see verbiage that reads, “John Smith likes this”. This feature of Facebook becomes something of a promotion engine. (more…)

I’ve been a part of an interesting discussion on Facebook recently about where to draw the line between personal and business use of social media, and it prompted me to share these thoughts about strategies for managing an online presence. (more…)