Daniel Johnson, Jr.

Image by Edwård via Flickr

Your use of social media will vary from everyone else’s. Especially mine.  I’m continually refining how I use tools like Twitter, Facebook, Google Plus, and LinkedIn to make them more useful to me, based on what I want to get out of them.

I know you follow on Twitter, friend/subscribe on Facebook, circle on Google Plus, and connect on LinkedIn.  I prefer to call all of this “connecting,” because whether we’re really friends or not, I usually like being connected somehow.  We’ll work on the relationship as we go.  That’s my approach. (more…)

(via The Christian Left's Facebook page - submitted by Larry Fox)

This question came up at the September 2011 New Media Cincinnati Second Saturday event, “Questions From A Hat,” in which attendees wrote questions down and put them in a hat to be selected by the moderator later on.  I was in Columbus that day helping run audio/video for another event, but Vickie Sceiferssent me the audio, and I got a sneak preview of it, which will go up soon as a New Media Cincinnati Podcast episode.

Back to the question… (more…)

As the world changes, so should the way we interact with it. Very general statement for sure (I sense a few “duhs” coming from those who are reading this.). I find my used of tools to help me get work done also changes.

Sometime ago, Facebook released new profile pages for users. Twitter released its new layout of its website last summer. Google is constantly tweaking its search indexing algorithm.

Getting more value from LinkedIn groups

LinkedIn has been evolving, too. (more…)

Image by leslie feinberg via Flickr

Last year I worked for a payroll software solutions company, primarily on their integration between their flagship product, which is based on Microsoft Dynamics GP, and Microsoft Dynamics CRM.  I enjoyed the experience immensely because it gave me a “behind the scenes” look at how businesses in the Professional Employer Organization (PEO) industry can create and manage customer interactions.

Of course I came from years of experience with social technologies and community management, and I was intrigued at the potential to bring some of that into my work. In my learning, the question of ROI would often come up as businesses and organizations were considering entering the social media space.

“Rushing into social computing initiatives without clearly defined benefits for both the company and the customer will be the biggest cause of failure.” — Gartner.com

What I love about CRM is (more…)

Let me say this up front – well, reiterate something I’ve said a number of times before:

Your use of social media will vary… and that’s okay. Everyone has his or her own level of comfortability with interacting online and how they approach making connections.  In this post, I’ll share my current approach, with respect to LinkedIn, Facebook, and Twitter. (more…)