Daniel Johnson, Jr.

In the world of new media, C.C. Chapman is a bellwether for me. I have listened to his Accident Hash music podcast for about one year, and for the past six months, I have caught up with Managing the Gray.

As a podcaster and new media enthusiast myself, I’ve been drawn into the discussion. Most recently it was about how brands are using familiar music to market themselves. Applebee’s comes readily to mind with their versions of “It Takes Two” spots, but there are many, many more.

I, like C.C., am torn as a music zealot between seeing a familiar song’s lyrics being twisted to sell a brand, and seeing how the actual irritation of it helps me remember the message. I would like to see more original TV theme songs and original jingles on commercials, and I know I’m not alone.

Read more and join the conversation at Managing the Gray.

Tags: new+media cc-chapman managing+the+gray accident+hash daniel+johnson+jr music branding applebee’s journey+inside+my+mind podcast

I recorded something on my saxophone for the Journey Inside My Mind Podcast, and, after a little while, I decided others should hear it and be able to play it on their podcasts.

Check out “Sax in the Rain” by Jazzmania Productions.

Related tags: jazzmania+productions jazz instrumental saxophone daniel+johnson+jr