marketing
Getting to the Why in Website Analytics
I’ve been looking at analytics data for my websites for weeks now and have been puzzled by some of the numbers. It’s great to have the numbers, but I’ve had a feeling that I wasn’t getting the whole picture. I’m not sure why the numbers are the way they are, and I’ve wished there was [...]
Basic ROI of Social Media
For the longest time, people keep asking about the ROI (Return on Investment) of social media. I remember in a Community Chat on Friendfeed a few months ago, Olivier Blanchard mentioned he needed to put together a Basics of Social Media ROI presentation to share. While browsing the Marketing Over Coffee website, I noticed [...]
Identifying promotional opportunities with Twitter Search analysis
My friend and independent musician Drew LaPlante likes to use the phrase, “It’s a beautiful thing.” I could say that about Twitter and Twitter search.
Using Twitter Search to track trends
One way I use Twitter is to track the presence of certain phrases over time. I subscribe to the RSS feeds for searches in Google Reader [...]
Essentials of Advertising and Marketing Communications
I’ve been taking an Essentials of Advertising and Marketing Communications course (aka MKT 395) from Arizona State University via iTunes U for a few months now. iTunes U has the course from Winter semester 2008. I’ve been listening to the lectures on my commute from Cincinnati to Dayton for a few months now. Although I [...]
