Archive for the ‘Marketing’ Category

Why I’ve dumped Go Daddy

Thursday, December 29th, 2011
English: MLB umpire .

Image via Wikipedia

Welcome to Dump Go Daddy Day.

I’ve moved my domain registrations over to Namecheap. Today only, for every domain transfer, they’re donating $1 to the Electronic Frontier Foundation (EFF) and their fight against SOPA.  If you’re interested in becoming one of their customers, I’d love if you’d use the following affiliate link:

Namecheap.com - Cheap domain name registration, renewal and transfers - Free SSL Certificates - Web Hosting

Background

I think it was 2006 when a couple of other podcasters contacted me to say they had bought domain names for me. (more…)

The Unattended Moment and Telling the Story

Tuesday, August 2nd, 2011

 

Everyone has a story

Everyone has a story

Anthony Marco recently gave a talk at the PAB2011 conference in Ottawa, Canada in which he talks about The Unattended Moment in the Communication Jam. He describes it like this:

  • When you realize the act of communication distinguishes itself from the message.
  • When, during the delivery of the message, you recognized a moment of authenticity, skill, or method as paramount to the content.
  • When someone else’s story becomes yours, as you get the sense that you have become part of the performance, too.

This happens a lot during concerts, conferences, and movies, as well as many other situations.

I am so grateful for many Unattended Moments that I’ve experienced recently. For instance: (more…)

If you can’t communicate, then just forget you read this!

Saturday, February 12th, 2011
Cover of "Made to Stick: Why Some Ideas S...

Cover via Amazon

You… are a professional communicator, parent, family member, teacher, friend, or just someone who wants what you say to be remembered. But, you ask, how do you do that, exactly?

MADE TO STICK

In their book Made to Stick (affiliate link), brothers Chip and Dan Heath describe their journey of analyzing messages that have stuck with us. They looked at urban legends, proverbs, and other forms of communication that people across history have been able to remember.

They have been able to identify six characteristics of messages that persist. They even came up with a handy, sticky acronym to help us remember them: the SUCCESs. (more…)

An approach to event marketing

Wednesday, October 6th, 2010

Geez. It’s October already.

For three years now, I’ve been organizing events for the in-person social networking community I founded called New Media Cincinnati. We actually have the October event coming up this weekend.

My approach in getting the word out about these events has changed over time, from sending multiple direct messages to followers, to using Facebook as the medium to plan and organize the events.  For awhile we even had a wiki set up. I thought I’d share some of  my current approach to getting the word out.

An approach to event marketing

In 2008, I began using Eventbrite to organize, plan, and run the monthly events, which have become known as New Media Cincinnati Second Saturdays (mostly because people always wondered when we met). I’ve enjoyed using Eventbrite, and I’m not ashamed to recommend them (and for you to use my affiliate link!). (more…)

Getting to the Why in Website Analytics

Monday, September 21st, 2009

I’ve been looking at analytics data for my websites for weeks now and have been puzzled by some of the numbers. It’s great to have the numbers, but I’ve had a feeling that I wasn’t getting the whole picture.  I’m not sure why the numbers are the way they are, and I’ve wished there was some way to understand what visitors to the site are thinking. Are they finding what they’re looking for? Are they satisfied?

Avinash Kaushik is the Analytics Evangelist at Google, and he’s teamed with folks at iPerceptions to put together something that can help understand the behavior of website visitors better. The video below explains it well.

An Introduction To 4Q: Now Be Truly Customer Centric!

I’m beginning to roll this very short survey out on some of my sites.

 

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