More on liking your own Facebook posts
Monday, May 14th, 2012Should you like your own Facebook posts?
In December 2009 I wrote a post asking the same question. It remains one of the biggest traffic drivers to this site, according to Google Analytics.
Should you or shouldn’t you?
Almost 2-1/2 years have passed, and here’s where we are when it comes to Facebook.
Facebook tends to be a social network of people whom you already know, depending on your strategy for adding new friends.
When you comment or like someone on Facebook, it has a better chance to show up in your network’s news feed. So if you want to give your post a boost, then you might Like it.
Others may perceive this as narcissistic. If you care about what others think of you, then you may not want to give your own words that thumbs up. If you don’t really care, then do it.
Or you could comment on the post to clarify or add to the conversation. In my opinion, this comes across as more natural.
Different for Individuals vs Brands/pages?
I don’t think this matters as much for individuals as it might for brands. If you as a page post something and then like that post as the page, because you’re a non-human entity, that may further be perceived as egotistical.
I’m not the expert
I’m not a social media expert on this sort of thing, and I have no concrete data as to whether Liking your own Facebook posts has any effect on overall engagement or not. In my opinion, there are much more important things in life to be thinking about.
What about you? What do you think?

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