case studies
Pain, memory, and great service
No one ever gets admitted to the hospital because everything is going alright with them. Similarly, most people don’t call technical support when the computer system is behaving superbly. Behavioral economists Daniel Kahneman and Dan Ariely have some interesting insights into how we can provide better service.
Podcast download numbers for How I Got My Job
I’ve been checking out the numbers for How I Got My Job episodes, and I thought it might be instructive to share what I’ve uncovered so far. This discussion will get a bit technical.
Six Pixels of Separation – In Action!
Image by chel.pixie via Flickr Behold the power of Twitter. I’ve been going to a book networking group for job seekers at the Barnes & Noble in West Chester for a few months now. Monte Washburn, who works at the bookstore, holds a discussion about books and how they can help job seekers. This week, [...]
Ze Frank builds community by creating moments
Image by wasabicube via Flickr I first found out about Ze Frank about two or three years ago when I’d heard of other podcasters talking about “The Show“, a daily video podcast he did for an entire year. While browsing C.C. Chapman‘s blog a couple months ago, I saw a post entitled “Creating Moments with [...]
Building Community – A Tale of Two Approaches
Image by 365bunnies via Flickr The past week has shown me a lot about building community in person and online. I thought I’d share some thoughts here. A multi-viewed, transparent approach I am wired in a way that I’m able to see things from many perspectives in order better understand motivations. I’m okay with being [...]
Basic ROI of Social Media
For the longest time, people keep asking about the ROI (Return on Investment) of social media. I remember in a Community Chat on Friendfeed a few months ago, Olivier Blanchard mentioned he needed to put together a Basics of Social Media ROI presentation to share. While browsing the Marketing Over Coffee website, I noticed they [...]
Identifying promotional opportunities with Twitter Search analysis
My friend and independent musician Drew LaPlante likes to use the phrase, “It’s a beautiful thing.” I could say that about Twitter and Twitter search. Using Twitter Search to track trends One way I use Twitter is to track the presence of certain phrases over time. I subscribe to the RSS feeds for searches in [...]
I have questions – do you have answers?
Last Saturday, as well as back in June, we did Questions from a Hat at New Media Cincinnati Second Saturday. I told the group to ask any questions they wanted, whether related to social media or technology or not. The questions were as varied as the group. You can find some answers the group came [...]
How I Use Social Media
My primary goal in using social media is to connect with as many people as possible in the Cincinnati, Dayton, and Northern Kentucky areas in order to find work much closer to home in Cincinnati. Your use of social media will vary from mine and others, and that’s okay. Really. Let that sink in because [...]
Dayton-area Tweetup: In-person and via UStream
We had a great meetup at Cold Beer and Cheeseburgers in downtown Dayton this afternoon. About eight of us showed up in-person, but I also was able to UStream the event via the New Media Cincinnati channel, so even more people showed up! In-person (links to Twitter profile where available): Rich Palmer Jerry Minnich Nathan [...]
