Archive for the ‘branding’ Category

Strategies for managing your online presence

Friday, October 23rd, 2009

Google Daniel Johnson Jrpoint left
I’ve been a part of an interesting discussion on Facebook recently about where to draw the line between personal and business use of social media, and it prompted me to share these thoughts about strategies for managing an online presence. (more…)

How I’m Using Twitter

Thursday, December 11th, 2008

Part 1 of… several, maybe.

So, if you’ve read this blog via danieljohnsonjr.com or have noticed these articles posted elsewhere, you know I spend a lot of time on Twitter.  I thought I’d drop in here directly to share how I’ve been using Twitter on this blog.

I use a WordPress plug-in called Twitter Tools to create a daily digest of “Things I’ve Said“.  I often find it more efficient to post to Twitter, even though I share things that could very well be compiled in a blog post.  It does, after all, take some time to craft a blog post – at least from my point of view.

I signed up for Twitter back in August 2006, and  I wish I could go back to some of those earlier posts.  Unfortunately, Twitter only keeps the most recent posts online, so these posts, unless archived elsewhere, are gone forever. I cannot go back to August 2006 and read some of those earlier posts.

I use Twitter to share about projects I’m working on not only in my paid work as a developer and business intelligence professional, but also as a new media professional in Cincinnati, Dayton, and elsewhere.  You might say I’m building and contributing to my personal brand through Twitter.

I like using Twitter Tools to archive my posts here on danieljohnsonjr.com, therefore, because this blog serves as an archive and vehicle to showcase what I’m doing.  Interesting, isn’t it, that this question is what Twitter asks?  I guess I still like to answer that question.

I could go further, and perhaps I will in the future, about how else I’m using social media tools.

What do you think? What ways are you using social media tools to complement and showcase your activities? Please leave your thoughts in the comments below at http://danieljohnsonjr.com to continue the conversation.

recent post on Twitter

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Why the Enquirer moderates comments

Thursday, September 25th, 2008
The Cincinnati Enquirer

Image via Wikipedia

On my way into work this morning, I heard a podcasted interview David Bowman from LUCRUM had with Pat Crowley from the Enquirer. They talked about some of the ways an “old media” organization like the Enquirer is adapting to changes in how people are getting their news.

Pat talked about why the Enquirer changed their comment system recently for their online pages, and it made more sense than it did when I’d first heard about it. I’ll try to explain it in my own words, based on what I heard.

Like it or not, the Enquirer is known as a reputable news source in our community. We expect them to provide accurate content.  That is how it views its brand.

An anonymous source dropping off photos in a brown envelope is akin in the digital world to an anonymous commenter on a blog post or story.  There is no way to check out the source to see if the tip or statements made in a comment are true.

Making sure that commenters are registered users helps the Enquirer to better source their stories, according to Crowley.

That’s how I understand it. What do you think? Do you agree with them, or do you see this as The Enquirer’s way of controlling the conversation?

This post originates from http://danieljohnsonjr.com

On the moves to WordPress

Thursday, September 18th, 2008

About a month and a half ago, I announced that I was making the move from Blogger to WordPress.  It’s taken some time, but I think I’m getting the hang of this blog migration thing.  

Moving a blog with lots of content

I have even moved my oldest and one of my largest blogs, Journey Inside My MInd.  It took some effort — that blog with over six years’ worth of content had to get brought in in five pieces.  Here’s how I did it:

  1. Create a new blog with my WordPress.com account to use as a placeholder.  In my case, it was journeyinsidemymind.wordpress.com
  2. Import the blog content from the Blogger blog to the new WordPress.com blog.
  3. Export the WordPress.com blog to an XML file.
  4. Import the XML file to the self-hosted WordPress.org blog, provided that the file is under 2 MB.
  5. Since the file was not under 2 MB, open the XML file and break it up into smaller pieces that were under 2 MB, keeping the main structure of the file intact.
  6. Note about Step 5: that is where having experience in hand-editing the Journey Inside My MInd podcast feed has been handy. I clipped out at the <item> tags.
  7. Import each smaller, bite-sized XML file into the WordPress.org blog.
  8. Verify that the blog posts were imported successfully.
  9. Delete the WordPress.com blog.
  10. Update FeedBurner to reflect the new source feed URL.

Progress thus far

So far, I’ve moved the following blogs:

Future Plans

I plan to move QuotesBlog over and to ramp up production for How I Got My Job.  But first I’m going to merge the Journey Inside My Mind Podcast episodes into the blog, since I’ve opted to let jimmpodcast.com expire.
Moreover, I know I’m definitely going to need to tweak the existing WordPress themes for my blogs to better suit my tastes and branding.  Right now they all look the same.  That’s okay for now, but it won’t last.
Feel free to share any thoughts, comments, or suggestions in the discussion below.

 

Utterz from the Road – Making your own opportunities

Tuesday, May 13th, 2008

Mobile post sent by danieljohnsonjr using Utterz. Replies. mp3

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