If you can’t communicate, then just forget you read this!
Saturday, February 12th, 2011You… are a professional communicator, parent, family member, teacher, friend, or just someone who wants what you say to be remembered. But, you ask, how do you do that, exactly?
MADE TO STICK
In their book Made to Stick (affiliate link), brothers Chip and Dan Heath describe their journey of analyzing messages that have stuck with us. They looked at urban legends, proverbs, and other forms of communication that people across history have been able to remember.
They have been able to identify six characteristics of messages that persist. They even came up with a handy, sticky acronym to help us remember them: the SUCCESs. (more…)




