Daniel Johnson, Jr.

Some books are just worth buying.

It takes a lot for me to fork over some money to buy a book that I could just as easily check out from the library.  I do that a lot, with books, movies, CDs. I’ll try them out by checking them out from the library for awhile.

I kinda figured that David Meerman Scott‘s book, The New Rules of Marketing and PR, would be one I’d wind up buying, when, as the book came due at the library, I’d bookmarked certain sections with slips of paper for easy reference later. I’d heard about it from a number of places and figured it was finally time to read it myself. It’s another one of those books for which I’m glad I’ve only read one chapter at a time.

The book had holds on it, so I wasn’t able to renew it.

So, I’m going to buy it. Really. It’s that good and that important to me.

If you’d like to, you can pick up a copy for yourself using my Amazon affiliate link.

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Tags: Book, davidmeermanscott, dmscott, The New Rules of Marketing and PR: How to Use Social Media Blogs News Releases Online Video and Viral Marketing to Reach Buyers Directly 2nd Edition

This entry was posted on Sunday, April 4th, 2010 at 6:04 pm and is filed under review. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.