Getting to the Why in Website Analytics

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I’ve been looking at analytics data for my websites for weeks now and have been puzzled by some of the numbers. It’s great to have the numbers, but I’ve had a feeling that I wasn’t getting the whole picture. I’m not sure why the numbers are the way they are, and I’ve wished there was some way to understand what visitors to the site are thinking. Are they finding what they’re looking for? Are they satisfied?

Avinash Kaushik is the Analytics Evangelist at Google, and he’s teamed with folks at iPerceptions to put together something that can help understand the behavior of website visitors better. The video below explains it well.

An Introduction To 4Q: Now Be Truly Customer Centric!

I’m beginning to roll this very short survey out on some of my sites.

Tags: 4Q, customer service, SEO, usability, web design, website analytics

This entry was posted on Monday, September 21st, 2009 at 7:00 am and is filed under analytics, Featured, marketing, Videos. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

http://www.willbrownonline.com/ WillBrown

Thanks for sharing this, Daniel.
I think I'll put this on my sites as well.
I've put surveys out there before, but they were much longer. I suppose simplicity is key.
Thanks again!
http://www.willbrownonline.com/ Will Brown

Thanks for sharing this, Daniel.
I think I'll put this on my sites as well.
I've put surveys out there before, but they were much longer. I suppose simplicity is key.
Thanks again!
http://www.willbrownonline.com/ Will Brown

Thanks for sharing this, Daniel.
I think I'll put this on my sites as well.
I've put surveys out there before, but they were much longer. I suppose simplicity is key.
Thanks again!
http://www.phpbbwp.com/ saurabh

this is a great post, and i will be looking to your posts. And kaushik is doing good with google