Why the Enquirer moderates comments
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On my way into work this morning, I heard a podcasted interview David Bowman from LUCRUM had with Pat Crowley from the Enquirer. They talked about some of the ways an “old media” organization like the Enquirer is adapting to changes in how people are getting their news.
Pat talked about why the Enquirer changed their comment system recently for their online pages, and it made more sense than it did when I’d first heard about it. I’ll try to explain it in my own words, based on what I heard.
Like it or not, the Enquirer is known as a reputable news source in our community. We expect them to provide accurate content. That is how it views its brand.
An anonymous source dropping off photos in a brown envelope is akin in the digital world to an anonymous commenter on a blog post or story. There is no way to check out the source to see if the tip or statements made in a comment are true.
Making sure that commenters are registered users helps the Enquirer to better source their stories, according to Crowley.
That’s how I understand it. What do you think? Do you agree with them, or do you see this as The Enquirer’s way of controlling the conversation?
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Tags: Blogging, Branding, Cincinnati, comment moderation, conversation, Enquirer Media, new media, news
